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Most frequent questions and answers
MOBtexting is one of the leading & premier communication platforms as a Service (CPaaS) that provide A2P Messaging and Voice Services across the globe. We’re headquartered in Bangalore.
SMS stands for Short Message Service. It refers to the sending of short text messages from one device to another and in most cases from one mobile phone to another. The size of a Business SMS text message is restricted to 160 characters.
SMS Gateway enables an application to send & receive SMS or MMS to mobile phones. When we have a gateway platform, we don’t need a mobile phone with a sim to send SMS. SMS Gateway acts as an important role in A2P messaging because the volume of messages will be more. It helps to set up bulk SMS campaigns.
Promotional, Transactional, 2-Way, 2FA-OTP, Service Explicit, Service implicit, Google Verified SMS, WhatsApp Business API, AI Chatbot.
OBD, Toll-Free, Missed Call, IVR, Click-to-call/Call Masking, Audio Conferencing, Voice Bot.
Any Enterprises, SMEs, community groups can use MOBtexting to reach out to the customers and staff.
Yes, you can purchase credits on our portal. Click on this blog to understand the steps.
The standard length of SMS is 160 characters. It also varies depending on the message type, especially if it is a Unicode message or if the message uses any special characters. A message with up to 160 characters uses up one SMS credit. If the message is more than 160 characters, one credit is used up for 153 characters as the remaining 7 characters are used to sequence the message when it is delivered to the handset. So, one SMS credit is used up for a maximum of 160 characters, 2 credits are used up for 161-306 characters (=153*2), and so on. You can send messages up to 918 characters and this long message will use up to six SMS credits (918 = 153*6).
You can have multiple sender IDs approved in your transactional account and there is no additional charge for this. We only need a signed consent letter printed on your company letterhead clearly mentioning the sender ID to get it approved by the operator.
Yes, MOBtexting supports Unicode messages which will enable you to send SMS in Indian languages. Our transliteration tool will help you easily and quickly draft texts in local languages. On our SMS portal, we support most of the popular languages in India which include: Assamese, Bengali, Bodo, Dogri, Gujarati, Hindi, Kannada, Konkani, Maithili, Malayalam, Manipuri, Marathi, Nepali, Oriya, Punjabi, Sanskrit, Santali, Sindhi, Tamil, Telugu
You can access the dashboard by Sign-up on our website. Once you Sign-up we will add 25 free SMS credits.
Yes, it’s easy to schedule your messages for delivery at a later date & time. You can choose to schedule them to be sent after specific times and dates.

After the revised TRAI regulation, you need to complete the following 3 steps before you set up an SMS campaign.

  • DLT Registration and Sender ID registration 
  • Consent template registration
  • Content template registration

If you follow the proper guidelines without any delay you can set up you’re account within 5 days. In case if you’re having trouble with the registration, you can reach out to your Key Account Managers or Support team.

MOBtexting portal is user-friendly. But we got you covered so that you don’t face any trouble. We provide free demo to everyone who is interested in our services or else you can always reach out to our support team.
Absolutely not. We will be transparent with you right from the beginning,
No. There is no expiry date on the existing credits

We deduct the balance for all SMS sent from the account. We will send every SMS that you submit to us, whether it is sent to an absent or an invalid number, or to the operator, who then, in turn, will try to deliver the SMS.

We are charged by the operator, which is why we, in turn, charge you so it’s very important that you submit the numbers correctly and check if there are any country and operators restrictions that might block your messages. If you have an API connection, you can check the validity of your number database using our HLR service.

MOBtexting provides real-time delivery reports of all the messages sent. You can access the status of each message in the Reports section in Dashboard. The report is further divided by channels (Group message, single message, API, email 2 SMS). Depending on the channel used to send messages, you can check the reports in the respective section. Here is a quick reference of the report status and few possible reasons.


Message is delivered


Absent Subscriber, Memory Capacity Exceeded, Mobile Equipment Error, Network Error, Barring, NDNC Failed


Out of coverage area, Switched off, Insufficient Memory, Tower station Failure, No routing info available from HLR


Pending at the operator’s end (out of coverage area, inbox is full, handset is switched off.

We are always in the favor of clients. MOBtexting pricing is easy and flexible. We follow Pay as you use method.
All prices on the website exclude a tax of 18%, which will be applicable to every purchase.
An SMS API allows the automatic sending of text messages e.g. insurance renewal reminders, payment reminders, delivery updates. MOBtexting API is shared for free of cost which can be integrated with your system to send real-time text messages to your customers. Messages can be triggered event-based, time-based, and can be user-initiated.

Click on the link ( and select the platform to which you want to integrate. If you can’t find the platform that you’re looking for or facing any trouble with the integration, we’re happy to assist you. Call +91 9019 120 120 or email for immediate assistance.

Of course not. API integration on our platform is completely free of cost. You just have to pay for the SMS credits usage.

It only takes 15 minutes to be up and running. See our Developers page to see example documentation and code examples.

In the VILPOWER/BSNL Platform: Click on the Profile Icon > Account Settings > Under Business Entity Name

In the Videocon Platform: Click on Profile (side nav bar) > Registration ID

As part of DLT implementation, delivery Receipts are no longer provided by operators for promotional messages. Delivery status for all promo SMS submitted to operators will be shown as ‘Pushed’ initially and changed to ‘Expired’ after 48 hours due to lack of Delivery Receipts. No credits are deducted for numbers in “in DND” status in reports as always.

In line with the implementation of TCCCPR 2018 regulations, telecom operators have shared the following changes that will go live in October 2020. If your messages do not comply with these changes, they will be blocked by the operator.

All SMS (promotional and transactional) must be sent via DLT-approved headers only.

Entity ID/Registration ID is mandatory to be passed along with header and message details.

According to new guidelines shared by operators, all content templates must include your brand name/complete business name/trademark in the message footer. The content templates that have been submitted earlier need to be resubmitted with the brand name included in the template message. Content templates that do not include brand names will be rejected.

The registration process for the DLT platforms can be broadly classified into 5 steps – Getting a Unique ID, Registering Headers, Adding telemarketers, Sharing your PE ID with MOBtexting, and Registering Templates on DLT platforms. There is an additional step required only for VILPOWER and BSNL DLT platforms. Know the detailed registration process here.

Videocon DLT ( – Free Registration, leave the payment details blank. View Videocon registration text guide.

Vodafone Idea Ltd DLT ( – View VILPOWER registration guide.

Jio DLT ( – Free Registration. View Jio DLT registration guide.

Airtel DLT ( View Airtel DLT registration guide.

Please reach out to the DLT support teams for assistance.

BSNL DLT – please refer to
Videocon DLT – please contact
Vodafone Idea Ltd DLT – please contact or +91-9619500900
Jio DLT – please contact

Registering on DLT is mandatory for everyone that wants to send SMS, promotional or transactional, and only entities with DLT-registered headers (sender names) will be able to send SMS. Please register on any of the DLT platforms immediately to avoid any disruption in your traffic.

Please check if you have completed OTP and email verification. If yes, then contact DLT support using the details given below.

BSNL DLT – please refer to
Videocon DLT – please contact
Vodafone Idea Ltd DLT – please contact or +91-9619500900
Jio DLT – please contact
While sending an email to the DLT support team, mention the details given below and keep support@mobtexting and Key account managers in cc.

Registered business name:
Temporary id:
Registered PAN number:
Registered email id:
Customer concern:

Once your headers are approved on any of the DLT platforms, please reach out to us at with a screenshot of your approved headers so that we can get them whitelisted. You will also need to start registering templates in the DLT and MOBtexting platforms.

If the header name is different from your registered entity name, please justify the same and add your mobile number in the description box. The mobile number will help the DLT support team to contact you in case of any queries.
For Videocon only – You can attach a document proving the relation between your entity name and your requested header.

As per TRAI regulations, promotional SMS can be delivered only from 9am to 9pm.
Transactional messages such as OTPs and order updates can be delivered 24×7. If you would like to send transactional SMS, contact your account manager or email us at support@mobtexting in to change your account to a transactional account.
If your business SMS requirements need both promotional and transactional accounts, we can configure both the accounts free of cost for you.

As per TRAI regulations, promotional SMS cannot be delivered to numbers registered in the National Do-Not-Disturb (DND) registry. MOBtexting ensures you comply with TRAI regulations and automatically scrubs all the DND numbers from your recipients. You will not be charged any SMS credits for these numbers.

If your business SMS requirements need both promotional and transactional accounts, we can configure both the accounts free of cost for you.

From a transactional account, you can send only those messages that match one of your pre-approved templates. Please ensure that your messages match one of the approved template formats.

If you would like to add a new template to suit your SMS content, login to your account, select ‘Messaging -> Manage Templates ’ and submit it for review. Once your template is approved, you can start sending messages based on that template.

If the error still persists, please contact

Bulk SMS messaging works in exactly the same way as sending a text message online, except on a larger scale. Rather than sending a message to one recipient, you would send your SMS message to a group of recipients using the functionality of a bulk SMS service, like our exclusive MOBtexting SMS service.

Simple, sign up for an account for your business with MOBtexting SMS and either directly buy credits from your account or request an invoice directly from us.

Our platform is extremely easy to use. Once you have gathered a list of customer phone numbers, they are uploaded to your MOBtexting account. The next step is to obtain consent, from the owners of those numbers, to receive additional communications from your business.

Once customers have begun to opt in to receive messages, and you have purchased a message bundle from us, simply login to your MOBtexting Dashboard, enter a message, and select the individual customers, or customer groups that you want to receive the message. Click send, and you’re done!

The pricing depends on the location of the traffic, country regulations and restrictions, and numerous other factors. The quickest way is to speak with one of our specialists who knows the markets at best.

There is no set time of how long it takes to send bulk SMS messages, you set the sending activity to send immediately or schedule it to be sent at a later point in time.

Yes, our SMS gateway can be used reliably from any email software, server or CRM application. Access to the gateway is free and allows the user to send an SMS to an unlimited number of recipients. Simply sign up for a free account.

You can sign up for a free trial in just 1 minute, with no credit card required. Simply enter your email address and verify your phone number to get started and get 25 free texts. Our platform is free to sign up and if you decide you like us after the free trial, you just pay for the texts you send.

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