Long Codes First, let’s talk about long codes (also known as Long Virtual Numbers, LVNs or long numbers). Long codes are essentially 10 digit phone numbers designated by the mobile operators for person-to-person communication. Some sample use cases include chat applications, anonymous dating applications, and customer service communications. Other facts to know about long codes: […]

Some analysts were surprised when India emerged second globally in the number of mobile subscribers (1 billion plus). It had overtaken the U.S. in 2015; China is the leader on this metric. In the U.S., consumers are generally able to afford cell phone service. In India, however, recent census data shows that 75% of the […]

SMS is a smart marketing tool which is cost effective and efficient. SMS Marketing Services always bring leads when implemented properly. Here are few Tips to Improve Your  Promotional SMS Marketing Campaigns Have a Clear Call-To-Action(CTA) You should be very apparent about what action your customers should take after reading your message.  The SMS must end […]