Skip links

How to use WhatsApp Business API – List of Unique Use Cases

There is no denying that it’s been a wobbly year for businesses around the world. Since the COVID-19 pandemic escalated out of control, so many stores have closed the doors. Another important observation is that the companies have changed their mode of operation as the situation demanded. And so is their business communication.

With some countries looking to revive their economy once more, the spotlight is being shed on various smart solutions to make the process easier. Similarly after A2P SMS, voice and chatbots the WhatsApp Business API has become the most popular communication channel with a huge amount of users.

During these unexpected times, communication is more important for businesses than ever before. This is where a solution like WhatsApp Business API comes in useful. It optimizes communication significantly. Unlike the WhatsApp Business app, where verified businesses share information about products and services, WhatsApp Business API targets medium and large enterprises for bigger-scale communication with customers.

However, one question remains – how exactly can I use WhatsApp Business API to improve the customer experience for my business?

We’d like to share 5 potential use cases for the WhatsApp Business API to inspire you. Using these examples, we’ll show you how you can both delight your customers and stand out from your competitors.

Before we begin, here’s a quick refresher on the key features of the WhatsApp Business API:

1. More than 2 billion engaged users

2. Business Profile displaying company name, website, description, and more

3. Messaging tools including Quick Replies and Greeting Messages

4. Message reporting and analytics

1. Two-Way Customer Conversations:


One of the most significant game-changing features for WhatsApp Business API is the support of two-way conversations with customers. This means that now customers can initiate WhatsApp conversations with businesses seeking support, queries, or feedback.

Additionally, with the automatic reply features, businesses can significantly reduce the time spent on customer support.

2. Delivery Tracking for Customers


WhatsApp has this amazing feature to share live location using GPS. You can now implement live location sharing for your customers to locate their deliveries with WhatsApp Business API.

This will be particularly useful for e-commerce and food delivery businesses. As users will be able to see the location of the delivery person and chat with him without switching between apps.

3. Personalized Recommendations:

Here’s one use case currently being tested by GoDaddy – personalized recommendations and updates. With an announcement banner above their home page, GoDaddy asks its users if they wish to receive recommendations for new features and offers on WhatsApp. Those who opt-in will receive personalized updates and recommendations from GoDaddy’s Verified Business Profile on WhatsApp.

There’s limitless potential for this! With tailored recommendations, GoDaddy can continue to keep its users engaged and coming back for more. Users can engage in two-way conversations to ask for specific recommendations or customer support via WhatsApp.

4. Rich Real-Time Notifications

Using WhatsApp Business API, you will be able to attach rich content such as images and documents directly into your messages. This can help reduce friction in your customer journey as all attachments are on a single platform.

For example, an airline can now send a boarding pass directly to the customer’s WhatsApp for easy retrieval. Real-time updates on flight delays or changes can also be easily pushed.

Additionally, your links can display a preview of the destination. Adding link previews also adds to the trustworthiness of your links, and improves their clickability.

5. Instant Customer Feedback


After rendering your services, ask customers to rate you immediately via the same text conversation. This will ensure a high response rate and real-time updates as well. Customers are much more likely to respond to feedback surveys or messages if they are convenient for them.

The WhatsApp Business API helps you reach your customers through their most used messaging app, and gather instant feedback through their replies. Leverage the data you receive to better understand your customers through more reliable reporting based on a larger pool of responses.

Contact or give a call +91 9019 120 120 to know more about how to implement WhatsApp Business API.

Leave a comment

  1. “Introducing the ultimate game-changer in WhatsApp marketing – our ‘WhatsApp Open Group Blaster’! Supercharge your promotional efforts by effortlessly posting advertisements to millions of public WhatsApp groups every day. With lightning-fast speed and precision targeting, our software takes your marketing strategy to new heights. Reach a vast audience and boost your brand exposure like never before. Harness the power of WhatsApp hash channels, available for purchase directly from us, to ensure maximum efficiency and delivery. Our user-friendly interface makes it easy to navigate, and with the ability to post to non-private groups, you’re in control of your campaign’s success. Elevate your outreach, increase engagement, and drive results with the WhatsApp Open Group Blaster. Don’t miss out on this opportunity to transform your marketing game. Get started today and watch your brand soar to new heights!”

  2. We offer WhatsApp hash channels and WhatsApp software solutions for your
    online marketing needs. You can buy WhatsApp
    hash channels and WhatsApp software tools from us, such as:
    • WhatsApp auto wart: This tool can register and check WhatsApp hash
    channels in bulk.
    • WhatsApp wart exactor 3.2: This tool can extract and convert WhatsApp queen channels from emulators.

    • WhatsApp contact filter 5.3: This tool can filter out the
    active WhatsApp users from any mobile numbers.
    • WhatsApp lastseen v6.3: This tool can check the last seen status of any
    WhatsApp users.
    • WhatsApp status filter V2.8: This tool can filter out the status content and update time of any WhatsApp users.

    It can also identify the business WhatsApp users and their
    • WhatsApp group blaster V3.2: This tool can create and edit bulk WhatsApp groups for yourself and
    promote your products or services in them.
    • WhatsApp blaster sender V7.4: This tool can send bulk messages to
    your target audience using WhatsApp.
    All our WhatsApp software tools are updated to 2023 versions and are user-friendly and effective.
    You can boost your online marketing sales with our WhatsApp software solutions.

    Visit our website [] to buy all
    WhatsApp software tools

  3. Thanks for another wonderful post. The place else could anybody get that type of
    information in such a perfect means of writing?
    I have a presentation subsequent week, and I’m at the search for such info.

  4. I’ve read several good stuff here. Certainly value bookmarking for revisiting.
    I surprise how much attempt you put to make the sort of excellent informative

  5. This post is genuinely a nice one it assists new net users,
    who are wishing in favor of blogging.

  6. sektor benim zaten amin evladi vurgunyedim.JjUAekFJdrk2

  7. bahis siteleri child porn yaralandinmieycan.rqtffgZv24VW

  8. 🌟 Oh my goodness, this is truly awe-inspiring! I appreciate the work you invested in sharing this valuable data. It’s always great to discover well-written and informative content like this. Keep up the excellent effort! 🔥👏💯

  9. Incredible, this post definitely opened my eyes to new perspectives! 😮 Your observations are not only mind-blowing but also extremely applicable in our times. I’m truly captivated with the breadth of your examination and the way you’ve expressed your points. Continue with the wonderful work! 👏 Eager to read more of your posts. This has undoubtedly made my day and sparked some fascinating thoughts. 🌟🚀 #Motivated #IdeaGenerator

  10. So excited to share my thoughts here! 🌟 This content is a breath of fresh air, blending creativity with insight in a way that’s engrossing and informative. Every detail seems meticulously crafted, demonstrating a deep appreciation and passion for the subject. It’s uncommon to find such a perfect blend of information and entertainment! Major applause to everyone involved in creating this masterpiece. Your hard work and dedication are clearly evident, and it’s an absolute joy to witness. Looking forward to seeing more of this incredible work in the future! Keep amazing us all! 🚀👏💫 #Inspired #CreativityAtItsBest

  11. bahis siteleri porn sex incest pompadirha.jTwso4N4S8QX

  12. You actually make it seem so easy with your presentation but I find this
    matter to be actually something that I think I would never understand.

    It seems too complicated and very broad for
    me. I am looking forward for your next post, I will try to get the hang of it!

  13. cialis- canadian pharmacy check
    cialis canadian pharmacy’s [url=]canadian online pharmacies[/url]

This website uses cookies to improve your web experience.