We all know that technology is evolving every day and companies will keep looking for new ways to interact with their customers. With the urge to achieve perfection and offer the best services, businesses are continuously hustling to resolve customer queries and offer support without errors. People around the world are warming up to the idea of using Conversational AI chatbots in every industry.
As a result, conversational AI Chatbots is the preferred communication channel. Chatbots are the platform that develops with Artificial Intelligence (AI). Conversational AI has paved the way for how businesses can communicate in this current generation.
The most worthy and beneficial chatbots are those that make it seem as if you are communicating with a real human being. You have most likely dealt with a chatbot before.
Chatbot use cases- What chatbot can do at a different level of the customer journey:
Chatbots are being applied across different aspects of business and have had many proven records of success. In this blog, we have outlined some of the important use cases of chatbots that significantly impact increasing business productivity.
Chatbot use cases for Sales:
Chatbots help businesses in asking relatively appropriate questions, qualify leads, and book sales meetings, in order. Bots conversion rate is 4x higher than traditional lead generation tools because people prefer conversations. So, engage with your visitors 24×7, to interact, and generate more leads.
The important use cases of Chatbot in sales are as follows:
Automate sales & lead generation: Chatbots for lead generation can create exceptional conversational experiences for website visitors. It promotes to qualify them at scale. The leads will be directed to the right sales rep for closing sales immediately or booking an appointment.
Segment your audience: Bots enable you to know the product interests, likes, dislikes of visitors & customers and segment them based on their response.
Qualify leads: Chatbots use the sales questionnaire to turn your website visitors into potential prospects and send them to the right sales representative for further follow-up.
Automation of chatbot: Most businesses do not automate chat. The best way is to correctly adjust the bot support for simple queries and human support for complex issues.
Chatbot Use Case for Marketing:
The chatbots have helped many businesses to automate their marketing ecosystem. The end goal is to provide instant and convenient services, it’s important to implement Chatbot.
The key use cases of marketing bots:
Better customer engagement: AI bots advance customer engagement by providing an instant response for typically less than 30 seconds. Chatbots can be kept active 24×7 to engage customers to handle information-based questions and reduce support teams’ involvement. They are easily scalable during peak hours.
Offer product recommendations: With chatbots, you can track your customer journey to their interests, preferences, and needs. Based on those factors you can recommend products or services that they are looking for.
The product recommendations are much needed for E-commerce, the fashion, and the beauty industry.
Chatbot use cases for social media:
Isn’t it necessary we believe to engage with customers where they are?
With increases in the number of messenger platforms for business, one of the most important channels is social. As per a Business Insider report, customers choose the main four social networks – Facebook, Twitter, Instagram, and LinkedIn.
Chatbots significantly boost user engagement on these popular social media platforms and communicate with customers through live chat platforms like Facebook Messenger, WhatsApp Business API. They are taking over social media marketing as they allow buyers to engage with them in terms of customer service, and transactional engagements.
Chatbot use cases in customer service:
Automate your website support: By deploying chatbots on your website, boosts operational efficiency and offers convenience to customers. Bots not only streamline customer experiences at every stage in the service process but are also aids to the support agents.
The customers usually ask more about specific products or services to learn about technical support assistance. They also enquire about billing and transactions.
Support customers inside the mobile app: Keyways conversational AI impacts in-app support is chatbots can Increase user engagement by answering queries right inside the app. They give real-time answers to simples queries and offer immediate customer service.
It also enables the brand to send timely notifications and keep customers updated by sending personalized interactions to create a better user experience.
Chatbot use cases across different industries:
Chatbots come with different capacities and fulfil different goals in each industry. Different types of chatbots can be used for different businesses, from those that deal with simple requests, to those that handle advanced queries.
We have listed a few use cases for different industries and examples:
Travel: Every company will come across travellers from different countries who are willing to do business. Hence it’s necessary to be active 24*7 to provide customer support, solve customer queries, and lead generation.
Financial services: Most financial services companies work on chatbots. By using chatbots, customers can check account balances, monetary transactions, and alert the banks to lost credit and debit cards.
Food Services: The food industry has witnessed the most success with chatbots. Customers can easily place the order without going through an entire menu and opt for where they want to eat.
Real estate: Real estate is a relationship-oriented industry by nature. Chatbots can’t replace that client-agent relationship, but they can replace agents in answering general real estate questions.
Chatbots use cases: What does the future hold?
Chatbots augment customer experience without replacing it. Bots have been used widely across different business functions like sales, customer service, and marketing. As bots are becoming smarter with each passing day, there will be new ways to see more chatbot use cases for making the customer communication process seamless in startups and enterprises.