Skip links
scroll
Contact Us
mobtexting
Published in: SMS Solutions

SMS Marketing in Retail – Benefits, & Best practices

Author
Published on:

The emails in the mailbox sit unopened for months. Sometimes, the offer emails are even get sent directly to the ‘Promotions’ tab or Spam.

In contrast, SMS marketing campaigns are read 98%. This makes SMS an extremely effective marketing channel for retail business owners to reach customers and prospects.
78% of the consumers prefer SMS communication which is why texting is the perfect medium for sharing time-sensitive promotions and alerts.

If you’re into the retail business and new to SMS marketing, we’ve got you covered. In this blog let’s discuss the benefits and best practices of SMS for the retail industry.

 

What is SMS Marketing?

 

SMS marketing is a way to send marketing campaigns or promotional messages to your customers using text messages. Retailers use SMS marketing to communicate time-sensitive offers, updates, and other business alerts. 

 

Unlike email, the messages are short and are limited to 160 characters. SMS campaigns appear on your subscribers’ smartphones as soon as they are sent. Based on the user’s mobile phone settings, they will get notified as soon as your message is delivered. 

 

What are the best practices of SMS Marketing for Retail:

 

Ask for consent: SMS marketing is permission-based just like Email. Only with the valid Opt-ins, you are allowed to send SMS Marketing campaigns to customers. You need to respect the local laws and follow the regional regulatory body guidelines to learn about SMS marketing. 

We can suggest you use emails, social media, the store, websites to collect Opt-ins from customers. 

 

Sender IDs/Shortcodes- Unique and Brand Friendly: Sender IDs and Shortcodes are alphanumeric and numeric in nature. They are specifically made for commercial use and mass mobile communications and it’s mandatory to have them if you want to set up business communication. These numbers have to be unique and brand-friendly because your retail SMS Marketing communication will come from this number.  

 

Deliver locally: Choose an SMS marketing platform that allows you to grow and scale your mobile marketing strategy. If you sell internationally or plan to, look for an SMS service provider with a large carrier network like MOBtexting that caters to global and localized numbers. 

Get a platform that has a local time zone feature. This way, you can deliver messages at the right time in the right time zone.

 

Track your SMS performance metrics: If there’s no ROI, investing time and money into a new marketing channel isn’t worth it. It’s important to keep track of the SMS campaign performance. Most SMS platforms have a dashboard where you can track metrics and learn which campaigns are working and which ones aren’t. So SMS platforms like MOBtexting have an analytics dashboard where you can easily track metrics and learn which campaigns are working and which ones are not. 

This way, you can optimize and improve with each new campaign you send. 

The KPIs to consider are open rate, the click-through rate on smart links(CTR).

 

Aligning SMS marketing and email campaigns: Erin Lopez, e-commerce growth strategist says “SMS can be used to help you amplify your all marketing campaigns”.   Align messaging with your email strategy, but be sure to adapt it for text messages. You can also curate text-message-specific campaigns that only SMS subscribers will receive.

This approach can encourage people to opt-in if they know they’ll get exclusive offers that email subscribers won’t receive. If people know that they’ll get exclusive offers for SMS subscribers, it will encourage them to opt-in for the same. 

 

Keep it short and simple: The content of your SMS campaigns should be easily understandable. If you’re redirecting someone from their SMS app, you should be trying to convert a purchase. 

Get straight to the point in your text messages. You can test different formats to see what works best for your audience, but be specific. For example, do they respond well when you include their first name? Do your customers like emojis?

 

The benefits of SMS marketing for retailers:

 

SMS performance metrics are higher than email marketing: Email marketing has an average of 20% open rates. It’s not bad but SMS open rates can be astonishingly higher by 98%. The SMS Marketing average CTR is 19% and for email marketing, it is 2.5%. 

Increased customer engagement leads to increased sales. For this reason, it’s worth testing SMS marketing for your retail business. With this data, we can conclude that SMS has the potential to increase customer engagement which is directly proportional to the increase in sales. 

 

Meet your customers where they are and increase engagement: Use SMS marketing to meet reach your customer where they’re spending a huge chunk of their time. On their phones. You know what? Implementing SMS marketing for your retail business is a breeze. You can boost engagement by reaching your customers quickly and conveniently where they’re already spending a lot of their time. 

 

SMS marketing can increase sales: Consumers who get SMS marketing messages are 40% more likely to convert than those who don’t. says MobileMonkey.

The same study affirms that SMS engagement rates are six to eight times higher than retailers normally achieve via email marketing.

 

Campaign creation is quick and easy: SMS marketing campaigns are usually short and concise and don’t involve the creative techniques that you need for email marketing. So it’s easier to plan and schedule SMS as well as test and iterate quickly based on previous campaign results. 

You can test different messaging formats to see what your audience responds to best as it doesn’t cost you a fortune. For example, emojis may work for some retailers, while others see an increase in unsubscribes after using emojis. The key is to test and learn from each campaign and improvise on a regular basis. 

 

Data-driven insights help you personalize and perfect your messaging: Campaign data helps you understand when and how to engage with your customers. SMS marketing provides actionable insights to help you develop your strategy. 

 

Campaign data is useful in determining how to segment your customers based on their interests and behaviour. Segmentation is helpful to send unique, personalized messages.

 

 

Get in touch with us today to launch you’re first Retail SMS Marketing Campaign. Call +91 9019 120 120 for sales enquires or drop an email to sales@webrevenant.com.

You may also like

Leave a comment

  68. I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

  78. Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.

  82. I have been surfing online more than three hours
    today, yet I never found any interesting article like yours.
    It’s pretty worth enough for me. In my opinion, if all web owners and
    bloggers made good content as you did, the internet will be much more useful than ever
    before.

    Review my website vpn special coupon code 2024

  85. Great goods from you, man. I’ve consider your stuff previous to and you’re simply too great.
    I actually like what you’ve acquired right here, really like what you’re saying and the way in which you are saying it.
    You are making it enjoyable and you continue to take care of to stay it smart.
    I can’t wait to learn far more from you. This is really a tremendous website.

    Also visit my webpage vpn coupon code 2024

  101. Your point of view caught my eye and was very interesting. Thanks. I have a question for you.

  108. The most talked about weight loss product is finally here! FitSpresso is a powerful supplement that supports healthy weight loss the natural way. Clinically studied ingredients work synergistically to support healthy fat burning, increase metabolism and maintain long lasting weight loss. https://fitspresso-try.com/

  127. LeanBiome is a dietary supplement designed to promote weight loss and improve overall health. It is formulated with a unique blend of probiotics, prebiotics, and natural ingredients that work together to support a healthy gut microbiome. The gut microbiome plays a crucial role in digestion, metabolism, and the immune system. By optimizing the gut microbiome, LeanBiome aims to help individuals achieve their weight loss goals more effectively and sustainably. https://sites.google.com/spsw.edu.pl/leanbiome/

  129. SightCare is a revolutionary dietary supplement designed to support and maintain optimal eye health. In today’s digital age, where screens dominate our daily lives, the need for effective eye care solutions has never been greater. SightCare aims to meet this need with its scientifically formulated blend of essential nutrients and antioxidants. https://sites.google.com/spsw.edu.pl/sightcare/

  130. Boostaro stands out as a natural solution for boosting energy levels and supporting overall vitality. Its blend of caffeine, adaptogens, and essential nutrients offers a balanced approach to enhancing physical and mental energy. As with any supplement, consult with a healthcare professional before starting, especially if you have any health concerns or sensitivities. https://sites.google.com/spsw.edu.pl/boostaro/

  131. Prostadine is a dietary supplement formulated to support prostate health, particularly in men experiencing symptoms of benign prostatic hyperplasia (BPH) or other prostate-related issues. As men age, maintaining prostate health becomes increasingly important to avoid urinary discomfort and other related problems. Prostadine aims to provide a natural solution through a blend of ingredients known for their beneficial effects on the prostate. https://sites.google.com/spsw.edu.pl/prostabiome

  133. Prostadine is a dietary supplement formulated to support prostate health, particularly in men experiencing symptoms of benign prostatic hyperplasia (BPH) or other prostate-related issues. As men age, maintaining prostate health becomes increasingly important to avoid urinary discomfort and other related problems. Prostadine aims to provide a natural solution through a blend of ingredients known for their beneficial effects on the prostate. https://sites.google.com/spsw.edu.pl/prostadine/

  134. Glucotil is a dietary supplement designed to support healthy blood sugar levels and overall metabolic health. Managing blood sugar is crucial for individuals with diabetes or pre-diabetes, as well as for those looking to maintain healthy energy levels and prevent future metabolic issues. Glucotil combines natural ingredients that have been shown to positively affect blood glucose regulation and insulin sensitivity.
    https://sites.google.com/spsw.edu.pl/glucotil/

  135. Sugar Defender is a dietary supplement designed to help regulate blood sugar levels and support overall metabolic health. Targeting individuals with pre-diabetes, diabetes, or those seeking to maintain stable blood sugar levels, Sugar Defender combines natural ingredients known for their ability to improve glucose metabolism and enhance insulin sensitivity. https://sites.google.com/spsw.edu.pl/sugardefender/

  136. Nagano Tonic is a dietary supplement designed to promote overall health and wellness. Drawing inspiration from traditional Japanese medicine and modern nutritional science, Nagano Tonic incorporates a blend of natural ingredients known for their health-boosting properties. This supplement aims to enhance energy levels, support immune function, and improve overall vitality. https://sites.google.com/spsw.edu.pl/naganotonicleanbelly/

  137. ZenCortex is a nootropic supplement designed to enhance cognitive function, support brain health, and improve mental clarity. By combining a blend of natural ingredients known for their neuroprotective and cognitive-enhancing properties, ZenCortex aims to boost memory, focus, and overall brain performance. https://sites.google.com/spsw.edu.pl/zencortex/

  138. SeroLean is a dietary supplement designed to support weight loss and overall metabolic health. By leveraging the power of natural ingredients, SeroLean aims to help individuals achieve their weight management goals by enhancing serotonin levels, reducing appetite, and promoting fat metabolism. https://sites.google.com/spsw.edu.pl/serolean/

  139. LeanGene is a dietary supplement designed to support weight loss and metabolic health by targeting genetic and metabolic pathways. Utilizing a blend of natural ingredients, LeanGene aims to enhance fat burning, suppress appetite, and improve overall metabolic function, helping individuals achieve their weight management goals more effectively.
    https://sites.google.com/spsw.edu.pl/leangene/

  140. Pineal XT is a dietary supplement formulated to enhance sleep quality and support sleep patterns. Known for its natural ingredients, Pineal XT particularly focuses on boosting melatonin production, aiding individuals in managing sleep-related issues effectively. https://sites.google.com/spsw.edu.pl/pinealxt/

  141. Prodentim offers a range of innovative dental care products designed to promote optimal oral health. From toothpaste to oral rinses, Prodentim products are formulated with advanced ingredients to address various dental concerns and enhance overall oral hygiene. https://sites.google.com/spsw.edu.pl/prodentim/

  142. Puravive is a dietary supplement designed to support weight loss and overall metabolic health. By leveraging a blend of natural ingredients known for their fat-burning and metabolism-boosting properties, Puravive aims to help individuals achieve their weight management goals and enhance their overall well-being. https://sites.google.com/spsw.edu.pl/puravive-web/

  143. Puravive is a dietary supplement designed to support weight loss and overall metabolic health. By leveraging a blend of natural ingredients known for their fat-burning and metabolism-boosting properties, Puravive aims to help individuals achieve their weight management goals and enhance their overall well-being. https://sites.google.com/spsw.edu.pl/puravive-web/

  144. Cardio Defend is a dietary supplement designed to support cardiovascular health. Utilizing a blend of natural ingredients, Cardio Defend aims to improve heart function, promote healthy blood pressure, and enhance overall cardiovascular wellness. This article explores the composition, benefits, clinical evidence, and user experiences related to Cardio Defend. https://sites.google.com/spsw.edu.pl/cardiodefend/

  146. Kerassentials is a skincare and nail care product designed to promote healthy, strong nails and improve the overall condition of the skin. Combining natural and scientifically-backed ingredients, Kerassentials targets common issues such as fungal infections, brittle nails, and dry skin, providing a comprehensive solution for maintaining nail and skin health. https://sites.google.com/spsw.edu.pl/kerassentials-try/

  147. EyeFortin is an all-natural eye-health supplement that helps to keep your eyes healthy even as you age. It prevents infections and detoxifies your eyes while also being stimulant-free. This makes it a great choice for those who are looking for a natural way to improve their eye health. https://sites.google.com/spsw.edu.pl/eyefortin/

  148. Burn Boost is a dietary supplement designed to aid in weight management and fat loss. Combining a blend of natural ingredients, Burn Boost aims to increase metabolism, enhance energy levels, and support overall weight loss efforts. This article explores the composition, benefits, clinical evidence, and user experiences related to Burn Boost. https://sites.google.com/spsw.edu.pl/burnboost/

  150. GlucoTrust is a dietary supplement designed to support healthy blood sugar levels and improve overall metabolic health. Combining a blend of natural ingredients known for their beneficial effects on blood sugar regulation, GlucoTrust aims to provide a comprehensive solution for individuals looking to manage their blood sugar levels naturally. This article explores the composition, benefits, clinical evidence, and user experiences related to GlucoTrust. https://sites.google.com/spsw.edu.pl/glucotrust/

  152. Alpha Tonic is a dietary supplement designed to support male vitality, energy, and overall performance. Combining a blend of natural ingredients known for their beneficial effects on male health, Alpha Tonic aims to provide a comprehensive solution for men looking to enhance their physical and mental well-being. This article explores the composition, benefits, clinical evidence, and user experiences related to Alpha Tonic. https://sites.google.com/spsw.edu.pl/alphatonic/

  154. Red Boost is a dietary supplement formulated to support male vitality, enhance physical performance, and improve overall well-being. With a blend of potent natural ingredients, Red Boost aims to address common issues related to male health, such as low energy, reduced libido, and decreased stamina. This article delves into the composition, benefits, clinical evidence, and user experiences of Red Boost. https://sites.google.com/spsw.edu.pl/redboost/

  155. PotentStream is a dietary supplement designed to enhance male vitality, energy levels, and overall performance. Combining a blend of potent natural ingredients, PotentStream aims to provide a comprehensive solution for men experiencing issues related to low energy, reduced libido, and decreased stamina. This article explores the composition, benefits, clinical evidence, and user experiences of PotentStream.

    https://sites.google.com/spsw.edu.pl/potentstream/

  164. online shopping pharmacy india [url=http://indiapharmast.com/#]cheapest online pharmacy india[/url] pharmacy website india

  167. buy prescription drugs from india [url=http://indiapharmast.com/#]buy medicines online in india[/url] top 10 online pharmacy in india

  174. buy medicines online in india [url=http://indiapharmast.com/#]world pharmacy india[/url] reputable indian online pharmacy

  175. top 10 pharmacies in india: india pharmacy – п»їlegitimate online pharmacies india

  180. indian pharmacy paypal [url=http://indiapharmast.com/#]top online pharmacy india[/url] best india pharmacy

  186. https://amoxildelivery.pro/# buying amoxicillin online
    can i buy generic clomid now [url=https://clomiddelivery.pro/#]get generic clomid now[/url] how to get cheap clomid

  189. https://clomiddelivery.pro/# can i get generic clomid without rx
    doxycycline 2014 [url=http://doxycyclinedelivery.pro/#]doxycycline cheap uk[/url] doxycycline over the counter singapore

  191. https://amoxildelivery.pro/# can i buy amoxicillin online
    buying cheap clomid without dr prescription [url=https://clomiddelivery.pro/#]can i get cheap clomid now[/url] how to get generic clomid price

  194. https://paxloviddelivery.pro/# paxlovid for sale
    where can i get doxycycline [url=https://doxycyclinedelivery.pro/#]doxycycline 100mg without a prescription[/url] doxycycline hyclate

  197. https://clomiddelivery.pro/# where can i get clomid without rx
    ciprofloxacin generic price [url=http://ciprodelivery.pro/#]ciprofloxacin mail online[/url] ciprofloxacin generic price

This website uses cookies to improve your web experience.