About 20 billion text messages are every day. This is equivalent to sending 7.3 trillion SMS annually! That means more than 5.5 million SMS are sent every second!
Let’s look at another interesting fact – about 90 per cent of all SMS sent are read within 3 seconds. That’s a massive open/read rate.
But did you know that all the SMS received on a smartphone device are shown as notifications on the homepage screen? That means the receiver gets the chance to read the SMS content even without really opening the SMS to read them. That means the SMS read rates are even more than the stats given above because that takes into consideration the fact the user actually clicked open the SMS to read them.
There are typically three types of Bulk SMS
Bulk SMS is a process of sending a text SMS message to multiple users simultaneously without compromising on network connectivity or data or speed limitations. Businesses use it to send promotional, transactional, alert notifications such as product updates etc.
1. Promotional messages: Bulk SMS plays a key role for several businesses to grow their sales and acquire new customers. After all, when it comes to promoting products, what could be better than sending a simple text message that conveys a brand message that helps sell products or services to a large volume of prospects at once. Interestingly, Bulk SMS offers amazing flexibility, for example, you can configure the dashboard to send SMS at your preferred time interval that can yield better results.
2. Transactional SMS: Businesses can keep customers updated with transactional or billing-related information to ensure their credibility. SMS serves as a comprehensive model that allows businesses to fulfil their requirements without much manual involvement. You can configure trigger-based SMS using APIs to send transactional statements.
3. SMS for business notifications: You can send critical or crucial business notifications to users to keep them updated with your new product launch. You can share important notifications or website or PDF links immediately through SMS. The customers will be happy that they are kept updated with your new products and can lead to new sales opportunities for your business.
Here are some use case scenarios for Bulk SMS:
Bulk SMS Restaurant industry:
Many big restaurants are using SMS service to update customers about new offers and discounts. This helps attract customers and ensure enough footfalls even on days when there are usually fewer crowds. Restaurants also send bill statements to their customers through SMS. Restaurants also use bulk SMS facilities to keep employees updated about any internet connection issues and other in-house updates. But they get maximum benefits by running promotional campaigns for their customers.
Real estate sector using Bulk SMS solution:
The real estate industry uses Bulk SMS to send information about offers. For example, whenever there is a sudden property availability or there is a sharp reduction in property rates, the information can be passed on to the prospects leading to immediate sales.
The Healthcare industry can benefit from Bulk SMS service:
Hospitals and clinics can pass urgent information to patients and their caregivers immediately, without any delay. Take another scenario wherein there is an urgent requirement of blood, the blood requirement can be sent to thousands of registered donors without losing any time.
Schools can use Bulk SMS service:
It’s a difficult task for school administration to individually update all the parents about the performance of a child. The bulk SMS solution enables school management to provide student’s performance reports timely to parents. Links to students’ portals can be sent to parents where they can check their student’s performance and class homework easily.
How to Get Bulk SMS Service for your business?
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