Marketing lives on the edge of innovation and continues to change with time. People always like to see the interesting things that are hot & cool but the essence of marketing also lies with the action and practicality means what are the transformation and communication techniques that will bring the most commercial benefit and improvement to the business enterprise in terms of profit & ROI. What might have worked for your organization last year as a marketing strategy may not work in the coming time, so you need to strategise again or make some adjustments to beat that heat of new trends and technologies.
It also requires your attention as you want to take advantage of the competitors so that you grab a chance before they have it. Here we have narrowed the top five marketing trends that will work well in 2019 so that you can plan & strategise your actions for the same.
Content Marketing – This is consistently gaining more power as more & more people are moving to a digital environment like social media platforms, text message marketing, and other marketing tools. One of the major advantages of this marketing trend is that it can easily be applied to any business regardless of its type & size. Every business is more customers centric, where content is required to make the right communication through it.
SMS marketing – One of the best marketing strategies which can be used by any business enterprise as an efficient & cost-effective tool. With Bulk SMS marketing, you can easily target the audience of your choice and your need. It is considered as most powerful because today everyone is equipped with mobile phones and text messages are read fast as compared to any other medium. It also gives you a chance for two-way communication which helps you to get customer feedback in the fastest way. Many organizations heavily rely on SMS marketing services especially retailers & e-commerce platforms to update customers on an immediate basis for any new product launch or to give discount coupons.
Email Marketing & Automation – Email marketing is very effective in B2C & B2B marketing where some organizations are taking advantage of AI automation techniques for business improvement to send e-mails using more personalization and rules-based automation.
Big Data Analytics – If your business requires more insights into the customer and market with predictive analytics, then big data is for you which holds the data-driven power. But wait, it also needs a higher budget because you require more research, tools, and skilled & highly trained professionals who can give that kind of analysis. This is why it is restricted to some larger organizations only. Many organizations use the results of customer preferences through this and then strategies their Bulk SMS marketing plan to achieve the desired results.
Improved Websites – This will also remain for long as once customer is interested in your product & service, they will be redirected to your site. And if you own a business without a website, then trust your actions will not yield any results. The website gives the authenticity of the business in today’s market scenario. Text marketing is done to drive traffic to websites only.
Ease of accessibility and new technology has made the markets more competitive than ever before because of which you need to work & recognize the new trends as and when they come. But we have seen one common thing among all that Bulk SMS services can be easily clubbed with any marketing strategy to get more results. MOBtexting, an SMS marketing company, is a known market leader for providing effective SMS marketing campaigns for any business. To explore more about MOBtexting services, visit www.mobtexting.com.